TOON BOOM
TOON BOOM
TOON BOOM
User-focused learning strategy to modernize Toon Boom’s educational ecosystem
Role: Innovation Strategist and Experience Designer
Skills: Learning experience design, UX strategy, content architecture, platform benchmarking, community integration
Outcome: Executive Desck
User-focused learning strategy to modernize Toon Boom’s educational ecosystem
Role: Innovation Strategist and Experience Designer
Skills: Learning experience design, UX strategy, content architecture, platform benchmarking, community integration
Outcome: Executive Desck
User-focused learning strategy to modernize Toon Boom’s educational ecosystem
Role: Innovation Strategist and Experience Designer
Skills: Learning experience design, UX strategy, content architecture, platform benchmarking, community integration
Outcome: Executive Desck
Year
2024
Client
TOON BOOM
Category
Innovation Strategy
Output
Executive Deck
CONTEXT
CONTEXT
CONTEXT
Toon Boom, a global leader in 2D animation software, serves a wide spectrum of users—from K-12 students and educators to professional studios. As its user base expanded, the company faced growing challenges with its fragmented and inconsistent learning ecosystem. The business needed a strategy to streamline educational resources, improve user onboarding and retention, and scale training efficiently across diverse user segments. At the same time, it sought to position itself not just as a software provider, but as a leader in user education and creative skill development.
Toon Boom, a global leader in 2D animation software, serves a wide spectrum of users—from K-12 students and educators to professional studios. As its user base expanded, the company faced growing challenges with its fragmented and inconsistent learning ecosystem. The business needed a strategy to streamline educational resources, improve user onboarding and retention, and scale training efficiently across diverse user segments. At the same time, it sought to position itself not just as a software provider, but as a leader in user education and creative skill development.
Toon Boom, a global leader in 2D animation software, serves a wide spectrum of users—from K-12 students and educators to professional studios. As its user base expanded, the company faced growing challenges with its fragmented and inconsistent learning ecosystem. The business needed a strategy to streamline educational resources, improve user onboarding and retention, and scale training efficiently across diverse user segments. At the same time, it sought to position itself not just as a software provider, but as a leader in user education and creative skill development.
SUMMARY
SUMMARY
SUMMARY
To inform the new learning strategy for Toon Boom, I conducted a multi-layered research process combining user insights, industry benchmarking, and internal audits. This included a deep dive into user expectations around learning formats, accessibility, and community engagement, as well as a competitive analysis of leading animation and design software education models. I evaluated Toon Boom’s existing learning ecosystem, identifying gaps in user experience, content structure, and support pathways.
To inform the new learning strategy for Toon Boom, I conducted a multi-layered research process combining user insights, industry benchmarking, and internal audits. This included a deep dive into user expectations around learning formats, accessibility, and community engagement, as well as a competitive analysis of leading animation and design software education models. I evaluated Toon Boom’s existing learning ecosystem, identifying gaps in user experience, content structure, and support pathways.
To inform the new learning strategy for Toon Boom, I conducted a multi-layered research process combining user insights, industry benchmarking, and internal audits. This included a deep dive into user expectations around learning formats, accessibility, and community engagement, as well as a competitive analysis of leading animation and design software education models. I evaluated Toon Boom’s existing learning ecosystem, identifying gaps in user experience, content structure, and support pathways.
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
The project employed a multi-faceted approach that combined user research, competitive benchmarking, and UX analysis to uncover key gaps and opportunities within Toon Boom’s learning ecosystem. Through learning experience mapping, we identified pain points across user journeys and evaluated how content, access, and support differed by audience segment. These insights were synthesized through strategic analysis to develop targeted, actionable recommendations aimed at improving user satisfaction, increasing retention, and positioning Toon Boom as a leader in creative education.
The project employed a multi-faceted approach that combined user research, competitive benchmarking, and UX analysis to uncover key gaps and opportunities within Toon Boom’s learning ecosystem. Through learning experience mapping, we identified pain points across user journeys and evaluated how content, access, and support differed by audience segment. These insights were synthesized through strategic analysis to develop targeted, actionable recommendations aimed at improving user satisfaction, increasing retention, and positioning Toon Boom as a leader in creative education.
The project employed a multi-faceted approach that combined user research, competitive benchmarking, and UX analysis to uncover key gaps and opportunities within Toon Boom’s learning ecosystem. Through learning experience mapping, we identified pain points across user journeys and evaluated how content, access, and support differed by audience segment. These insights were synthesized through strategic analysis to develop targeted, actionable recommendations aimed at improving user satisfaction, increasing retention, and positioning Toon Boom as a leader in creative education.
OUTCOMES
OUTCOMES
OUTCOMES
The strategy resulted in a clear, tiered learning framework tailored to Toon Boom’s diverse user base: from aspiring animators and hobbyists to professional studios and educators. I laid the groundwork for a hybrid content model that integrates community-generated learning with official materials, improving scalability and engagement. The recommendations also guided improvements to the user journey, tech stack, and content architecture, enabling more intuitive access to learning resources. The strategy positioned Toon Boom to evolve its offerings through personalized learning paths, certification programs, and future AI-powered experiences, all aligned with business goals around retention, adoption, and support efficiency.
The strategy resulted in a clear, tiered learning framework tailored to Toon Boom’s diverse user base: from aspiring animators and hobbyists to professional studios and educators. I laid the groundwork for a hybrid content model that integrates community-generated learning with official materials, improving scalability and engagement. The recommendations also guided improvements to the user journey, tech stack, and content architecture, enabling more intuitive access to learning resources. The strategy positioned Toon Boom to evolve its offerings through personalized learning paths, certification programs, and future AI-powered experiences, all aligned with business goals around retention, adoption, and support efficiency.
The strategy resulted in a clear, tiered learning framework tailored to Toon Boom’s diverse user base: from aspiring animators and hobbyists to professional studios and educators. I laid the groundwork for a hybrid content model that integrates community-generated learning with official materials, improving scalability and engagement. The recommendations also guided improvements to the user journey, tech stack, and content architecture, enabling more intuitive access to learning resources. The strategy positioned Toon Boom to evolve its offerings through personalized learning paths, certification programs, and future AI-powered experiences, all aligned with business goals around retention, adoption, and support efficiency.
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