Beyond3
Beyond3
Beyond3
Gamified immersive dashboard for digital communities
Role: UX Strategy + Systems Designer
Skills: Figma, Gamification, IA, Modular Design
Outcome: 2.5x increase in time-on-platform during user testing
Gamified immersive dashboard for digital communities
Role: UX Strategy + Systems Designer
Skills: Figma, Gamification, IA, Modular Design
Outcome: 2.5x increase in time-on-platform during user testing
Gamified immersive dashboard for digital communities
Role: UX Strategy + Systems Designer
Skills: Figma, Gamification, IA, Modular Design
Outcome: 2.5x increase in time-on-platform during user testing



Year
2025
Client
COCONE
Category
Product Design and Strategy
Output
6 MONTHS
CONCEPT
CONCEPT
CONCEPT
The Beyond3 platform represents an innovative evolution in social media, designed to address the pervasive sense of isolation and fragmented digital identities fostered by traditional platforms. Positioned within the Web 3.0 landscape, Beyond3 leverages decentralization, personalization, and gamification to cultivate a vibrant digital “third space” that prioritizes authentic human connection, personal growth, and collective action. Cocone wanted Beyond3 to be different from existing platforms that focus on entertainment or passive content consumption.
The Beyond3 platform represents an innovative evolution in social media, designed to address the pervasive sense of isolation and fragmented digital identities fostered by traditional platforms. Positioned within the Web 3.0 landscape, Beyond3 leverages decentralization, personalization, and gamification to cultivate a vibrant digital “third space” that prioritizes authentic human connection, personal growth, and collective action. Cocone wanted Beyond3 to be different from existing platforms that focus on entertainment or passive content consumption.
The Beyond3 platform represents an innovative evolution in social media, designed to address the pervasive sense of isolation and fragmented digital identities fostered by traditional platforms. Positioned within the Web 3.0 landscape, Beyond3 leverages decentralization, personalization, and gamification to cultivate a vibrant digital “third space” that prioritizes authentic human connection, personal growth, and collective action. Cocone wanted Beyond3 to be different from existing platforms that focus on entertainment or passive content consumption.
Design
Design
Design
For Beyond3 I worked on emphasizing community building through features such as skill-sharing “Skill Gardens,” AI-driven friend recommendations, and a gamified system that transforms user engagement into tangible social impact. By aligning user participation with global contributions and personal milestones, the platform seeks to redefine social networking as a space where digital interactions translate into meaningful relationships and communal achievement, particularly appealing to Gen Z, Millennials, and digital creatives who value purpose-driven online experiences. Beyond3’s design transforms social networking into a dynamic, purpose-driven ecosystem where users feel ownership, connection, and a sense of belonging.
For Beyond3 I worked on emphasizing community building through features such as skill-sharing “Skill Gardens,” AI-driven friend recommendations, and a gamified system that transforms user engagement into tangible social impact. By aligning user participation with global contributions and personal milestones, the platform seeks to redefine social networking as a space where digital interactions translate into meaningful relationships and communal achievement, particularly appealing to Gen Z, Millennials, and digital creatives who value purpose-driven online experiences. Beyond3’s design transforms social networking into a dynamic, purpose-driven ecosystem where users feel ownership, connection, and a sense of belonging.
For Beyond3 I worked on emphasizing community building through features such as skill-sharing “Skill Gardens,” AI-driven friend recommendations, and a gamified system that transforms user engagement into tangible social impact. By aligning user participation with global contributions and personal milestones, the platform seeks to redefine social networking as a space where digital interactions translate into meaningful relationships and communal achievement, particularly appealing to Gen Z, Millennials, and digital creatives who value purpose-driven online experiences. Beyond3’s design transforms social networking into a dynamic, purpose-driven ecosystem where users feel ownership, connection, and a sense of belonging.



Development
Development
Development
In the development of the new Beyond3 platform, I focused on creating an experience that feels personal, purposeful, and deeply engaging. We moved away from generic social feeds and instead built customizable digital spaces where users can express their identities through avatars and personalized environments. I integrated gamified elements like skill gardens and progress dashboards to make every interaction feel meaningful and rewarding. The new design emphasizes seamless navigation, vibrant visuals, and intuitive AI support that guides users toward connections and experiences tailored to their interests. My goal was to ensure that every part of Beyond3 feels cohesive and inspiring—a digital world where people feel seen, connected, and motivated to grow.
In the development of the new Beyond3 platform, I focused on creating an experience that feels personal, purposeful, and deeply engaging. We moved away from generic social feeds and instead built customizable digital spaces where users can express their identities through avatars and personalized environments. I integrated gamified elements like skill gardens and progress dashboards to make every interaction feel meaningful and rewarding. The new design emphasizes seamless navigation, vibrant visuals, and intuitive AI support that guides users toward connections and experiences tailored to their interests. My goal was to ensure that every part of Beyond3 feels cohesive and inspiring—a digital world where people feel seen, connected, and motivated to grow.
In the development of the new Beyond3 platform, I focused on creating an experience that feels personal, purposeful, and deeply engaging. We moved away from generic social feeds and instead built customizable digital spaces where users can express their identities through avatars and personalized environments. I integrated gamified elements like skill gardens and progress dashboards to make every interaction feel meaningful and rewarding. The new design emphasizes seamless navigation, vibrant visuals, and intuitive AI support that guides users toward connections and experiences tailored to their interests. My goal was to ensure that every part of Beyond3 feels cohesive and inspiring—a digital world where people feel seen, connected, and motivated to grow.
OUTCOMES
OUTCOMES
OUTCOMES
The strategy I developed yielded a whole new design and systems interaction for the Beyond3 app.
The strategy I developed yielded a whole new design and systems interaction for the Beyond3 app.
The strategy I developed yielded a whole new design and systems interaction for the Beyond3 app.



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