ETHRILL
ETHRILL
ETHRILL
Web3 platform translating offline actions to online value
Role: UX Strategy Lead, Co-Founder
Skills: Service Design, Platform Mapping, Tokenomics
Outcome: Platform showcased at Parsons D&T Expo; featured in Mozilla tooling ecosystem
Web3 platform translating offline actions to online value
Role: UX Strategy Lead, Co-Founder
Skills: Service Design, Platform Mapping, Tokenomics
Outcome: Platform showcased at Parsons D&T Expo; featured in Mozilla tooling ecosystem
Web3 platform translating offline actions to online value
Role: UX Strategy Lead, Co-Founder
Skills: Service Design, Platform Mapping, Tokenomics
Outcome: Platform showcased at Parsons D&T Expo; featured in Mozilla tooling ecosystem
Year
2021
Client
RILL STUDIO
Category
PRODUCT AND INNOVATION STRATEGY
Output
2 YEARS
CONCEPT
CONCEPT
CONCEPT
ethRill is a Web3 prototype empowering digital creators with decentralized tools for equity and compensation. It allows users to launch tokens, participate in DAO governance, and manage revenue distribution without relying on exploitative platforms. The primary users are artists, independent creators, and small collectives who seek equitable financial infrastructure in the Web3 space.
ethRill is a Web3 prototype empowering digital creators with decentralized tools for equity and compensation. It allows users to launch tokens, participate in DAO governance, and manage revenue distribution without relying on exploitative platforms. The primary users are artists, independent creators, and small collectives who seek equitable financial infrastructure in the Web3 space.
ethRill is a Web3 prototype empowering digital creators with decentralized tools for equity and compensation. It allows users to launch tokens, participate in DAO governance, and manage revenue distribution without relying on exploitative platforms. The primary users are artists, independent creators, and small collectives who seek equitable financial infrastructure in the Web3 space.
Design
Design
Design
Led UX research, token model design, and product strategy. Designed flows for decentralized governance, mapped out smart contracts, and delivered clickable MVP. Learned how to translate ethical design principles into blockchain-enabled product architecture.
Led UX research, token model design, and product strategy. Designed flows for decentralized governance, mapped out smart contracts, and delivered clickable MVP. Learned how to translate ethical design principles into blockchain-enabled product architecture.
Led UX research, token model design, and product strategy. Designed flows for decentralized governance, mapped out smart contracts, and delivered clickable MVP. Learned how to translate ethical design principles into blockchain-enabled product architecture.
Development
Development
Development
I led the UX research, token model design, and overall product strategy for the project, focusing on creating user-centered experiences within a decentralized ecosystem. I designed intuitive user flows for decentralized governance, mapped out smart contract architecture, and delivered a clickable MVP to demonstrate core functionality. Throughout the process, I deepened my expertise in translating ethical design principles into blockchain-enabled product architecture, ensuring the platform balanced innovation with responsible technology use.
I led the UX research, token model design, and overall product strategy for the project, focusing on creating user-centered experiences within a decentralized ecosystem. I designed intuitive user flows for decentralized governance, mapped out smart contract architecture, and delivered a clickable MVP to demonstrate core functionality. Throughout the process, I deepened my expertise in translating ethical design principles into blockchain-enabled product architecture, ensuring the platform balanced innovation with responsible technology use.
I led the UX research, token model design, and overall product strategy for the project, focusing on creating user-centered experiences within a decentralized ecosystem. I designed intuitive user flows for decentralized governance, mapped out smart contract architecture, and delivered a clickable MVP to demonstrate core functionality. Throughout the process, I deepened my expertise in translating ethical design principles into blockchain-enabled product architecture, ensuring the platform balanced innovation with responsible technology use.
OUTCOME
OUTCOME
OUTCOME
I used Figma, Miro, Notion, Token Engineering Commons, Solidity (mock), Web3.js, Lean Canvas to create ethRill, a Web3 platform prototype helping creators launch DAOs and earn transparently through tokenized equity.
I used Figma, Miro, Notion, Token Engineering Commons, Solidity (mock), Web3.js, Lean Canvas to create ethRill, a Web3 platform prototype helping creators launch DAOs and earn transparently through tokenized equity.
I used Figma, Miro, Notion, Token Engineering Commons, Solidity (mock), Web3.js, Lean Canvas to create ethRill, a Web3 platform prototype helping creators launch DAOs and earn transparently through tokenized equity.
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